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TikTok is introducing a fresh option that allows them to lessen the amount of AI-created content appearing in their feeds. This step comes as the service revealed that it now features over 1 thousand million content made with AI.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a widespread release. This development aligns with a surge in AI-generated material, driven by new AI video creators.

The Broader AI Trend

It has been noted that approximately a tenth of the quickest rising channels on a popular video site primarily display content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is often nonsensical or surreal.

“We know from our community that many people appreciate content made with AI tools, including digital art to educational videos, and we intend to offer the community the ability to adjust the amount of that, according to their own choices,” commented a platform representative.

Volume and Proportions

TikTok shared that there are currently over a billion videos on its app identified as AI-generated. Collectively, more than 100 million pieces of content are added to the service daily, making AI content a limited part of its overall inventory.

How to Adjust Settings

Users will be able to decrease or raise the volume of AI content they view by opening the content preference option in the application and selecting AI-made media. Other topics that can already be modified under the setting include current affairs, style, cosmetics, and choreography.

Platform Guidelines

TikTok’s policies require creators to label “realistic” AI-made content, and it forbids dangerous deepfakes of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

Additionally, the app will from now on apply an AI-generated label to content created with its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This measure is intended to stop users from seeking to bypass the labeling process.

Responsible AI Funding

The platform is additionally establishing a $2m educational fund for specialists and organizations to create educational content about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to training coding and technology.

Content Safety Approach

The video-sharing app has supported its safety measures, following discussion over intentions to make redundant hundreds of content moderators in the UK. TikTok is expected to eliminate 439 jobs in its content moderation team in London, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.

A trust and safety lead stated that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most harmful content prior to it has to be seen by humans. The company reported a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its AI tools.

We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”